The ability to download new content or play against others online extends the lifespan and the potential audiences," I wrote.
Free-to-play games have already created junior economies in Asia. Frank Yu recently wrote on GameSetWatch that "winning--or gaining power--in online games in China is as much about purchasing items as it is about skill or hard work." He adds:
If designers and developers had other business alternatives to monetize their games, they would if they could. For now, they design the games to painlessly help users spend ever larger sums of money on virtual items. I'm sure Western publishers are looking at and exploring this model as well.
Console developers would be well served to figure out more monetization methods in order to avoid falling prey to PC and browser-based games.
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